Journal of Applied Case Research (JACR)

Page 19

• Daniel F. Jennings, Texas A&M University
• L. Murray Gillin, Swinburne University of Technology
• Tan Ping Fee, Swinburne University of Technology
• Joshua Loke, Swinburne University of Technology
• Jim Sim, Swinburne University of Technology

Synopsis

No abstract provided.

Citation

Jennings, D. F., Gillin, L. M., Fee, T. P., Loke, J., Sim, J. (2000). Systems Automation F.A. Pte Ltd (Singapore). Journal of Applied Case Research, V2 (2), 19-29. http://swcra.net/Cases/V2_N2.pdf

Page 37

• Mamdouh Farid, Hofstra University

Synopsis

The idea of ICLI grew out of the concerns of a small group of middle class immigrant

Muslim families, who settled in Nassau County in the late 1960's and early 1970's. The need

to preserve their religious identity, culture heritage, and the desire to educate their offspring

drew these families together. Fund raising effort followed and the property, where the Islamic

center now stands, was thus bought. The ICLI incorporated as a nonprofit religious organization in April 1982. In the following months interest and attendance grew, and the idea of a

new building developed. Construction of the current center began in July 1989 and was

completed in 1991 at a cost of two million dollars. The center comprises of a mosque with its

prayer room featuring traditional Islamic architecture set in modem American context, a

multipurpose room, classrooms, library, and offices on an area of about 10,000 square feet.

Citation

Farid, M. (2000). Islamic Center of Long Island. Journal of Applied Case Research, V2 (2), 37-62.  http://swcra.net/Cases/V2_N2.pdf

Page 77

• Daniel F. Jennings, Texas A&M University
• L. Murray Gillin, Swinburne University of Technology
• Gennaro D'Alessandro, Swinburne University of Technology
• John Morgan, Swinburne University of Technology
• Harry Van Andel, Swinburne University of Technology

Synopsis

No abstract provided.

Citation

Jennings, D. F., Gillin, L. M., D'Alessandro, G., Morgan, J., Andel, H. V. (2000). AMRAD Corporation Limited (A). Journal of Applied Case Research, V2 (2), 77-96. http://swcra.net/Cases/V2_N2.pdf

Page 113

• Donald P. Howard, Augusta State University
• Nabil A. Ibrahim, Augusta State University

Synopsis

In the early 1960's, at the age of 59, Geddings D. Osbon, Sr. was confronted with a

sensitive medical problem. With a shrug and a pat on the back, his physician informed

him that very little could be done to correct his impotence. However, this determined entrepreneur was unwilling to accept this bleak prognosis. He devised a treatment for his own

impotence and, in so doing, invented an innovative, non-invasive solution for hundreds of

thousands of impotent men. In 1982, he received the first permission from the United States

Food and Drug Administration (FDA) to market a prescription product for impotence. Through

his rare combination of ingenuity and determination Osbon became known as the father of

non-invasive impotence management with external vacuum therapy.

Today, Osbon Medical Systems, a wholly owned subsidiary of Urohealth Systems, Inc.

and located in Augusta, Georgia, is a $50 million company which manufactures and distributes prescription medical products for the treatment of impotence. The primary product is

accompanied by a unique method of service delivery for patients and physicians.

By the end of 1990 the company had 37 distributors in 58 countries. A joint venture was

formed with a company in the United Kingdom, and activities in Europe and the Pacific Rim

are expanding. In 1995 the company was selected by the U.S. Department of Commerce as a

winner of the prestigious "E" award, a presidential award for "outstanding contribution to the

export expansion program of the United States."

Today Osbon Medical is no longer a single product focused company. As a result of the

merger it will be marketing a very diverse product line. Interestingly, Osbon's previous

marketing strategies were sold against other treatment options they now find themselves

selling. In the near future Osbon will be faced with additional challenges. They include the

Impact of managed care on the marketing of their products, development of more effective

alternate treatments, changes in the regulatory environment and achieving comparable operating efficiencies in their international markets.

Citation

Howard, D. P., Ibrahim, N. A. (2000). Osbon Medical Systems. Journal of Applied Case Research, V2 (2), 113-129. http://swcra.net/Cases/V2_N2.pdf